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About Us

Want to do business with people who love their work?

Originally from California, Frank brings fresh ideas to the El Paso – Las Cruces area.  His goal is to build whatever his clients can imagine and do so using only the highest quality materials and experienced craftsman to perform the work.  So whether you are looking for a hot tub, a vanishing edge pool, an underwater speaker system, a swim up bar, or a waterfall with natural surroundings, Frank and his team can work with you to make even your wildest dreams come true.

Frank has over 25 years experience in the pool business and has been working here in the El Paso and Las Cruces area since February of 2003.  They have over 200 quality pools under their belt.  The Pools by Design team has been highly trained and educated on all the phases of building and materials used for each type of project.  You can also count on seeing Frank present at every stage of the process to make sure that everything is going as planned, so whether it’s the initial dig, shell, deck, or final inspection expect to see his smiling face.

The process they use to form the shells of their pools is called shotcrete.  It’s a high quality product that is pneumatically blown into every crevice of your pool under high pressure.  They aren’t stingy on the rebar or concrete, so you can be assured that your pool will last a lifetime with 8 inches thick walls that are resistant to even the rowdiest pool party.

Pools by Design has participated in the El Paso Home Show for many years and has been honored with Best Outdoor and Best Overall Display.  Their primary source of business is referrals, which speaks a lot of the lasting relationships with their clients.  Frank believes that people have confidence in a company whose crew members are professional, enjoy what they do and do it well. One happy customer says, "It all reflects on Frank" -- his integrity, his quality for the price, and his charisma. What does Frank say? "It's all about the vision."

Frank and his team can work with you to make even your wildest dreams come true.